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About Us

About Soul Fire Alchemy Lab

Walk the mystical path with style and purpose.

Soul Fire Alchemy Lab offers ethically made clothing and home decor accented with crystals, astrological symbols, affirmations, and other designs to awaken inner magic. Using natural, sustainable materials, each piece is infused with high vibrational energy to support manifestation, meditation, and personal growth.

In addition to its collection of chic, mystical goods, Soul Fire shares magical content like full moon rituals, crystal healing guides, energy work exercises, and manifestation methods. Founder Starla draws on her background in energy work, astrology, and divination to craft inspirational resources.

Soul Fire envisions a world where ancient wisdom traditions and modern style blend seamlessly; where fashion empowers people to embrace their highest potential. They donate a portion of each sale to charities supporting women, animals, and the environment.

Walk in harmony between worlds by adorning yourself in Soul Fire's luxurious garments and tapping into their transformative tools for inner awakening. Their light guides the way.

Meet the Team

STARLA GOULD

Writer/Creator
Starla Gould is an ethereal soul who has always been fascinated by the mystical side of life. Born under the shine of the Taurus moon, she has felt a deep connection to nature and spirituality from a young age.

After studying Comparative Religion and Mythology at a small liberal arts college, Starla set out to learn all she could about the hidden wonders of the universe. She spent years backpacking through Asia and Europe, learning about astrology, tarot, crystals, and ancient rituals from sages and shamans.

Now settled in a quiet mountain town, Starla writes her musings under a canopy of stars. She shares her insights into manifestation, meditation, magick, astrology, numerology and other metaphysical topics. Her goal is to enlighten others about the magic that surrounds us and the power we all have to create the reality we desire.

MICHELLE

Designer
Eager to align her career with her values, Michelle started Soul Fire as an outlet for her most meaningful work. She creates uplifting designs centered around themes like intuition, self-love, mindfulness, and the magic of nature.

Michelle's nature-inspired graphics featuring affirmations, sigils, mandalas, and goddesses are featured on organic cotton tees, tanks, and hoodies on the Soul Fire shop. She hopes her art empowers women, men and people of all ages to embrace their inner light.
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